Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities
Jean-Loup Richet ()
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Jean-Loup Richet: IAE Paris - Sorbonne Business School
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Date: 2019
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Published in Theory & Practice in Marketing (TPM), 2019, New York, United States
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02156040
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