Comment les entreprises construisent la responsabilité sociale de leurs marques commerciales

Camille Cornudet and Géraldine Michel ()
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Camille Cornudet: IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School

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Date: 2019
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Published in 35ème Congrès AFM, 2019, Havre, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02156096

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