L’expérience « extra-ordinaire », un levier pour créer des relations proches avec les marques: apport de la théorie de l’expansion de soi

Tiphaine Gorlier and Géraldine Michel ()
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Géraldine Michel: IAE Paris - Sorbonne Business School

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Date: 2019
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Published in 35ème Congrès AFM, 2019, Le Havre, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02156106

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