Crowdfunding: when fans fund web creators

Crowdfunding: quand les fans rétribuent les créateurs du web

Sophie Renault () and Aurore Ingarao ()
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Sophie Renault: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UO IAE - Université d'Orléans - Institut d'administration des entreprises - UO - Université d'Orléans
Aurore Ingarao: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: Among the modalities of crowdfunding, the "tip model", as exemplified by Patreon or Tipeee, has been the subject of very little research. Platforms based on this model allow communities which gather around online content creators (YouTubers, bloggers, musicians, comic book authors...) to ‘tip' the creators to help finance productions to which users have traditionally had free access. This is an income or income supplement that can be pocketed by web creators. Based on an exploratory approach, our research aims to highlight the specificities and stakes of the "tip model" for the stakeholders, creators of contents on the one hand, and contributors on the other hand.

Keywords: comics; crowdfunding; patronage; tip; netnography; financement participatif; mécénat; pourboire; netnographie; bande dessinée (search for similar items in EconPapers)
Date: 2018-05
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Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02190563v1
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Published in Revue Française de Gestion, 2018, Crowdfunding : la finance autrement ? Olivier Joffre et Donia Trabelsi (Eds.), 44 (273), pp.179-203. ⟨10.3166/rfg.2018.00237⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02190563

DOI: 10.3166/rfg.2018.00237

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