Management of digital public communication: controlled uses

Gestión de la comunicación pública digital: usos controlados

Dominique Bessières ()
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Dominique Bessières: PREFICS EA 7469 - Pôle de Recherche Francophonies, Interculturel, Communication, Sociolinguistique - UBS - Université de Bretagne Sud - UR2 - Université de Rennes 2

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Abstract: The insertion of management changes the representation of the state and constitutes a new language. This favors public communication that reflects these developments, particularly in its digital part. But this communication remains marked by the institutional logic especially downward. Despite recent developments, participation still represents special cases that are not stabilized. Nevertheless, digital communication is the subject of a managerial organization of the communication departments in terms of skills, specific communication and evaluation. But today, the question of setting up a control for this digital public communication is even more acute.

Keywords: Public communication; Management; Participation; Social network; Charter; Communication publique; Réseaux sociaux; Charte (search for similar items in EconPapers)
Date: 2019-07-24
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Published in Communication et Management : Revue internationale des sciences commerciales, 2019

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02197478

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