Resale prices in franchising: A lawyer perspective

Rozenn Perrigot (), Guy Basset, Begona López-Fernández and Anna Watson
Additional contact information
Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Guy Basset: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Begona López-Fernández: Facultad de Economía y Empresa - Universidad de Oviedo = University of Oviedo
Anna Watson: Hertfordshire Business School

Post-Print from HAL

Abstract: Franchisees do not have complete independence, but they must have a certain degree of freedom, including in relation to setting resale prices. Franchisors can recommend prices to their franchisees or even impose maximum resale prices, but they do not have the right to to impose a fixed or a minimum resale price. This article explores the issue of resale prices based on a study involving lawyers from France, Italy, Spain and the United Kingdom, who specialise in contract law, competition law and/or distribution law. The authors address the practice as well as the law in relation to pricing policy in franchise chains.

Keywords: Franchisee's independence; resale prices; pricing policy (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Published in International Journal of Franchising Law, 2019, 17 (1), pp.3-14

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02265038

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().