International Marketing in Multinational Company Subsidiaries in Emerging Markets: A Multidimensional Approach

Marketing international dans les filiales de sociétés multinationales sur les marchés émergents: une approche multidimensionnelle

Debora Atala, Thelma Rocha, Felipe Mendes Borini and Dennys Eduardo Rossetto
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Debora Atala: Escola Superior de Propaganda e Marketing (ESPM)
Thelma Rocha: Escola Superior de Propaganda e Marketing (ESPM)
Felipe Mendes Borini: Escola Superior de Propaganda e Marketing (ESPM)

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Date: 2015-10-24
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Published in Advances in International Marketing, 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02292503

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