Football Brand in the digital era: case study of Paris Saint Germain

Christophe Durand () and Amr Alem
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Christophe Durand: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Amr Alem: CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Date: 2019-04-15
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Published in 3th congress International Society of Sport Sciences in the arab world, Apr 2019, Eljadida, Morocco

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02297322

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