Variety perception and attitude toward digital assortments

Yolande Piris () and Nathalie Guibert ()
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Yolande Piris: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Nathalie Guibert: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Date: 2019-12-09
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Published in International Journal of Retail and Distribution Management, 2019, 47 (12), pp.1353-1363. ⟨10.1108/IJRDM-09-2018-0200⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02369868

DOI: 10.1108/IJRDM-09-2018-0200

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