The effects of relationship length on customer profitability after a service recovery
Mathieu Béal (),
William Sabadie () and
Yany Grégoire ()
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Mathieu Béal: EESC-GEM Grenoble Ecole de Management
William Sabadie: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Yany Grégoire: HEC Montréal - HEC Montréal
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Date: 2019
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Published in Marketing Letters, 2019, 30 (3–4), pp.293-305. ⟨10.1007/s11002-019-09505-8⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02388613
DOI: 10.1007/s11002-019-09505-8
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