Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase

Catherine Viot, André Le Roux () and Florence Kremer
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Catherine Viot: Institut d'Administration des Entreprises (IAE) - Bordeaux
André Le Roux: IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers
Florence Kremer: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2014
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02530136
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Citations: View citations in EconPapers (6)

Published in Recherche et Applications en Marketing (English Edition), 2014, ⟨10.1177/2051570714533474⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02530136

DOI: 10.1177/2051570714533474

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