Typicality impact on brand imitations evaluation and categorization

André Le Roux (), Marinette Thébault and François Bobrie ()
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André Le Roux: IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers
Marinette Thébault: IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers
François Bobrie: Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique, IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers

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Date: 2015-05-21
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Published in 4th International Brand Relationships Conference, May 2015, Porto, Portugal

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