The Consumer and Counterfeit: A Comparison between Belgian and French People

Les consommateurs face à la contrefaçon: une comparaison entre Belges et Français

Florence Kremer, Viot Catherine (), André Le Roux () and Ingrid Poncin
Additional contact information
Florence Kremer: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux
Viot Catherine: LSAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon
André Le Roux: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Ingrid Poncin: UCL - Université Catholique de Louvain = Catholic University of Louvain

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Abstract: In spite of its development, its width and its consequences on firms and brands, counterfeiting has received scarce attention in marketing research. The purpose of this article is to address counterfeiting from a consumer behavior standpoint. Based on a review of the relevant literature, an exploratory factor analysis yields several dimensions that may predict attitude towards counterfeiting, both for Belgian and French consumers.

Keywords: counterfeit goods; attitude toward counterfeiting; measurement scale; Contrefaçon; produits contrefaits; attitude envers la contrefaçon; échelle de mesure (search for similar items in EconPapers)
Date: 2008
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02530488v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in Reflets et Perspectives de la vie économique, 2008, XLVII (2), pp.61-70. ⟨10.3917/rpve.472.0061⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02530488

DOI: 10.3917/rpve.472.0061

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