An exploratory research of consumer boycott profiles

André Le Roux (), Marinette Thebault and Henri Ralambondrainy ()
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André Le Roux: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Marinette Thebault: IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers
Henri Ralambondrainy: LIM - Laboratoire d'Informatique et de Mathématiques - UR - Université de La Réunion

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Date: 2017-07-24
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Published in 5th Annual International Colloquium on Branding, Jul 2017, Athènes, Greece

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02530557

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