Influence of a sad program context on the process of advertising persuasion among younger and older adults

Sophie Lacoste-Badie (), Faten Malek and Olivier Droulers ()
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Faten Malek: IREA - Institut de Recherche sur les Entreprises et les Administrations - UBS - Université de Bretagne Sud
Olivier Droulers: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Date: 2013-04-29
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Published in Recherche et Applications en Marketing (English Edition), 2013, 28 (1), pp.5-24. ⟨10.1177/2051570713478334⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02532005

DOI: 10.1177/2051570713478334

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