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A la recherche d’insights sur les voyageurs français: une bonne idée pour le marketing du tourisme réceptif au Vietnam ?

Maque Isabelle and Gwenaëlle Oruezabala ()
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Maque Isabelle: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Gwenaëlle Oruezabala: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2015-05
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Published in ATLAS AFMI 2015 - TRANSITIONS ET MANAGEMENT INTERNATIONAL, May 2015, Hanoï, Vietnam

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