Le territoire: élément clé de la réussite du label « Bar de ligne de la Pointe de Bretagne »

Bruno Drouot and Cécile Le Corroller ()
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Bruno Drouot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Cécile Le Corroller: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The evolution of fisheries resources depends on how fishing firms are managed. The French non-profit association "Ligneurs de la Pointe de Bretagne is developing a management innovation which is effective in fighting the decline of the sea bass stock. Line fishers have more respectful environmental practices. They created a quality label for their fish to differentiate them from other suppliers and promote their product lines. In a highly competitive environment, line fishers face economic difficulties, which may tend to focus studies on economic aspects. But operational solutions may appear by broadening this point of view. The multidisciplinary analysis we implemented proves relevant in that it helps to understand the success of the label, including as regards economic issues. This involved investigating thoroughly the local geographical, professional and identity facets. The case study of this association shows that by using a label members develop and consolidate interactive relationships among themselves and with the local area, which are a key success factor. The results are economic, social as well as environmental and, therefore, prove compatible with sustainable development. Proximity economics shows to be an appropriate analytical framework. By challenging the usually accepted individualistic logic, the associative label shows that social and territorial innovations can be a means to generate economic performance.

Keywords: label; pêche; territoire; proximités; communautés; développement durable (search for similar items in EconPapers)
Date: 2019-10
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02558794
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Published in Natures Sciences Sociétés, 2019, 27 (4), pp.422-432. ⟨10.1051/nss/2020007⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02558794

DOI: 10.1051/nss/2020007

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