Economic freedom of circulation and international business: what are the key challenges?

Ulrike Mayrhofer ()
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Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: The economic freedom of circulation leads to growing flows of products, services, capital, information, knowledge and individuals. The phenomenon concerns all types of organizations who are expanding internationally, i.e. start-ups, small- and medium-sized enterprises (SMEs) and multinational companies. It has considerably facilitated the international development of companies in both mature and emerging markets. The economic consequences associated with the increasing freedom of circulation represent new business opportunities, but also considerable challenges. In this chapter, we explain how companies can successfully expand into foreign markets. After the presentation of global investment trends, we develop major market entry modes and analyze key challenges companies are facing in a rapidly changing global environment.

Keywords: Economic freedom of circulation; international business; foreign direct investments; market entry modes. (search for similar items in EconPapers)
Date: 2020
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Published in Jean-Sylvestre Bergé & Giulio Cesare Giorgini. Le sens des libertés économiques de circulation/The sense of economic freedom of movement, Bruylant, pp.43-51, 2020

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02896914

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