A la recherche du pouvoir d’achat

Philippe Aurier and Monique Zollinger
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Philippe Aurier: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Monique Zollinger: CERMAT - Centre d'Études et de Recherche en MAnagement de Touraine - Institut d'Administration des Entreprises (IAE) - Tours

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Date: 2009-10-01
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Published in Décisions Marketing, 2009, 56, pp.05-09. ⟨10.7193/DM.056.05.09⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02913315

DOI: 10.7193/DM.056.05.09

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