Voici venu le temps des tribus de consommateurs

Bernard Cova
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Bernard Cova: Cermes - Université Bocconi

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Date: 2008-10-01
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Published in Décisions Marketing, 2008, 52, pp.05-07. ⟨10.7193/DM.052.05.07⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02913939

DOI: 10.7193/DM.052.05.07

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