La fragmentation: nouvel environnement du marketing

Marc Filser and Jean-François Trinquecoste
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Marc Filser: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Jean-François Trinquecoste: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2008-01-01
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Published in Décisions Marketing, 2008, 49, pp.05-06. ⟨10.7193/DM.049.05.06⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02914405

DOI: 10.7193/DM.049.05.06

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