Tendances du marketing et marketing des tendances

Delphine Manceau and Jean-François Trinquecoste
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Delphine Manceau: CREAD EA 3875 - Centre de Recherche sur l'Education, les apprentissages et la didactique - UBO - Université de Brest - UR2 - Université de Rennes 2 - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Jean-François Trinquecoste: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2007-04-01
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Published in Décisions Marketing, 2007, 46, pp.05-07. ⟨10.7193/DM.046.05.07⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02914798

DOI: 10.7193/DM.046.05.07

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