Marketing stratégique et distribution à l’aune du marketing expérientiel: Porter aux pays des merveilles

Adeline Ochs and Eric Rémy ()
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Adeline Ochs: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Eric Rémy: IAE Rouen - Institut d'Administration des Entreprises (IAE) - Rouen

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Abstract: À partir du cas particulier de la distribution, les auteurs se proposent de reconsidérer la grille d'analyse stratégique porterienne sous un angle expérientiel.

Date: 2006-04-01
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Published in Décisions Marketing, 2006, 42, pp.75-81. ⟨10.7193/DM.042.75.81⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02915166

DOI: 10.7193/DM.042.75.81

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