Marketing horizontal, efficacité et éthique

Delphine Manceau and Pierre Volle ()
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Delphine Manceau: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Pierre Volle: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2005-01-01
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Published in Décisions Marketing, 2005, 37, pp.05-06. ⟨10.7193/DM.037.05.06⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02915752

DOI: 10.7193/DM.037.05.06

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