How important are ICT in SME strategy ?

Place des TIC dans la stratégie des PME

Béatrice Vacher ()
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Béatrice Vacher: MICA - Médiation, Information, Communication, Art - UBM - Université Bordeaux Montaigne, IMT - MINES ALES - IMT - MINES ALES - IMT - Institut Mines-Télécom [Paris]

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Abstract: In this article, we point out the connection between ICT (Information and Communication Technologies), strategy and labour organisation specific to SMEs through the study of the function of ICT. The aim is to better understand the behaviour of SME in dealing with the use of ICT and to anticipate their developments. We use an interpretation grid presenting four functions of information and technologies to show five typical behavioural patterns which are more or less coherent with the strategy of the company: (1) the « Integrated» have a coherent long term vision between the use of CIT and their own strategy, (2) the « under-pressures » driven by the environment and not very sensitive to social issues, (3) the « one-eyed » for whom CIT is more embarrassing than useful at least for one activity (4) the « feverish » and the « hyper active » (5) who need to clarify their strategic position. From this perspective, we present process for organizational change of SME.

Keywords: Processus de transformation Key words ICT; SME; Function of Information; Organization management and change; Strategy; TIC; PME; Fonctions de l'information; Organisation d'entreprise; Stratégie (search for similar items in EconPapers)
Date: 2003-05-21
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02916231v1
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Published in 8ème congrès de l’AIM,, May 2003, Grenoble, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02916231

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