Haro sur le marketing

Delphine Manceau and Pierre Volle ()
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Delphine Manceau: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Pierre Volle: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille

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Date: 2004-04-01
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Published in Décisions Marketing, 2004, 34, pp.05-06. ⟨10.7193/DM.034.05.06⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02919439

DOI: 10.7193/DM.034.05.06

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