La segmentation en questions

Delphine Manceau and Pierre Volle ()
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Delphine Manceau: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Pierre Volle: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille

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Date: 2003-09-01
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Published in Décisions Marketing, 2003, 32, pp.03-04. ⟨10.7193/DM.032.03.04⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02919453

DOI: 10.7193/DM.032.03.04

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