Extension du domaine de l'expérience

Christophe Benavent () and Yves Evrard
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Christophe Benavent: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, UPPA - Université de Pau et des Pays de l'Adour
Yves Evrard: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Date: 2002-10-01
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Published in Décisions Marketing, 2002, 28, pp.07-11. ⟨10.7193/DM.028.07.11⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02919725

DOI: 10.7193/DM.028.07.11

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