Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk

Marie-Eve Laporte (), Géraldine Michel () and Sophie Rieunier ()
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Marie-Eve Laporte: IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School
Sophie Rieunier: IAE Paris - Sorbonne Business School

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Abstract: The general public's nutritional behaviour is a priority of public-health authorities. Associated diseases are the prime cause of mortality worldwide. For reasons of public health, a better understanding of the consumer Perception of Nutritional Risk (PNR) is essential, since this, according to the protection motivation theory, influences behavioural intention (Maddux and Rogers, 1983; Rogers, 1975). Following a review of the literature and qualitative research, the present article endeavours to clarify the concept of PNR, explore potential explanatory or moderating factors, and identify leads for future research. We show that PNR depends not solely on the product characteristics (role of perceived naturalness), but also the consumption situation (role of commensality) and purchasing conditions (role of hyperchoice).

Keywords: commensality; consumer behaviour; food; hyperchoice; naturalness; nutrition claims; nutritional risk; Food (search for similar items in EconPapers)
Date: 2017-06
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02923251
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Published in Recherche et Applications en Marketing (English Edition), 2017, 30 (1), pp.76-109. ⟨10.1177/2051570714564532⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02923251

DOI: 10.1177/2051570714564532

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