Le marketing transgénérationnel

Joël Bree ()
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Joël Bree: ESC Rouen - Rouen Business School (Rouen Business School)

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Date: 1999-09-01
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Published in Décisions Marketing, 1999, 18, pp.7-9. ⟨10.7193/DM.018.07.09⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02925763

DOI: 10.7193/DM.018.07.09

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