L'image de la marque Adidas auprès des adolescents. Un entretien avec Isabelle Madec, directrice du marketing produits de la société Adidas France

Gary Tribou
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Gary Tribou: Université Marc Bloch - Strasbourg II

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Date: 1999-09-01
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Published in Décisions Marketing, 1999, 18, pp.37-39. ⟨10.7193/DM.018.37.39⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02925767

DOI: 10.7193/DM.018.37.39

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