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Christophe Benavent (), Patrick Hetzel and Francis Salerno ()
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Christophe Benavent: CLAREE - Centre lillois d'analyse et de recherche sur l'évolution des entreprises - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
Patrick Hetzel: UP2 - Université Panthéon-Assas
Francis Salerno: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille

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Date: 1999-05-01
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Published in Décisions Marketing, 1999, 17, pp.5-6. ⟨10.7193/DM.017.05.06⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02925773

DOI: 10.7193/DM.017.05.06

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