Marketing one-to-one: Un entretien avec Don Peppers

Christophe Benavent ()
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Christophe Benavent: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Date: 1999-01-01
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Published in Décisions Marketing, 1999, 16, pp.67-69. ⟨10.7193/DM.016.67.69⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02925792

DOI: 10.7193/DM.016.67.69

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