L'avenir des marques - Le point de vue d'Alain Thieffry

Alain Thieffry
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Alain Thieffry: Carrefour France

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Date: 1998-09-01
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Published in Décisions Marketing, 1998, 15, pp.43-45. ⟨10.7193/DM.015.43-45⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02925799

DOI: 10.7193/DM.015.43-45

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