Sacrifice et marketing

Christophe Benavent () and Francis Salerno ()
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Christophe Benavent: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, UPPA - Université de Pau et des Pays de l'Adour
Francis Salerno: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille

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Date: 1996-09-01
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Published in Décisions Marketing, 1996, 9, pp.05-06. ⟨10.7193/DM.009.05.06⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02926253

DOI: 10.7193/DM.009.05.06

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