Sondages automatisés par téléphone

Olivier Delacotte and Eric Vernette ()
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Olivier Delacotte: COVERLAND
Eric Vernette: Université de Savoie

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Abstract: Après une brève revue des différentes méthodes d'interviews téléphoniques, l'article expose les caractéristiques, les avantages et les limites d'un nouveau type de sondage téléphonique automatisé.

Date: 1996-01-01
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Published in Décisions Marketing, 1996, 7, pp.85-91. ⟨10.7193/DM.007.85.91⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02926539

DOI: 10.7193/DM.007.85.91

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