Le prix, critère numéro un du consommateur

Louis-Michel Barbotin
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Louis-Michel Barbotin: SMART WORLD SHOPPER

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Date: 1995-09-01
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Published in Décisions Marketing, 1995, 6, pp.11-13. ⟨10.7193/DM.006.11-13⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02926545

DOI: 10.7193/DM.006.11-13

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