EDLP en France et aux États-Unis: L'effet néfaste des promotions

Rémy Gérin
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Rémy Gérin: ESSEC Business School

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Abstract: La distribution outre-Atlantique est à la base de l'émergence du principe de l'Every Day Low Price. Son application reste difficile en France car tout le monde, bien que la déplorant, se complaît dans la spirale des promotions. Pourquoi, alors, ne pas passer par une étape intermédiaire : l'Every Day Same Price.

Date: 1995-09-01
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Published in Décisions Marketing, 1995, 6, pp.55-58. ⟨10.7193/DM.006.55-58⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02926554

DOI: 10.7193/DM.006.55-58

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