La stratégie de Microsoft

Jean-Michel Billaut
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Jean-Michel Billaut: Club de l’Arche

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Abstract: La stratégie de Bill Gates repose sur l'application du "downsizing" aux entreprises, et sur le véhicule que représente Windows et sa pénétration pour développer le multimédia sur CD-ROM, le "on-line" et la monnaie électronique.

Date: 1995-05-01
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Published in Décisions Marketing, 1995, 5, pp.33-37. ⟨10.7193/DM.005.33-37⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02926595

DOI: 10.7193/DM.005.33-37

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