Le "direct" vecteur d'innovation dans un marché saturé - Le cas de Banque Directe

Thierry Lachaux
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Thierry Lachaux: Banque Directe

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Date: 1995-05-01
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Published in Décisions Marketing, 1995, 5, pp.49-53. ⟨10.7193/DM.005.49-53⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02926605

DOI: 10.7193/DM.005.49-53

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