D'artisan traditionnel à marque artisan: quelle perception de l'artisan par le consommateur ?

Jonathan Dezecot () and Nathalie Fleck
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Jonathan Dezecot: GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université

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Date: 2017-10-11
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Published in 20ème Colloque International Etienne Thil, Oct 2017, Roubaix, France

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