Drôle de bouteille! Les effets de la congruence perçue d’un packaging

Nathalie Fleck, Virginie Maille and Priya Raghubir
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Virginie Maille: SKEMA Business School
Priya Raghubir: NYU Stern - Leonard N. Stern School of Business - NYU - New York University [New York] - NYU - NYU System

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Date: 2011-01
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Published in International Marketing Trends Congress, Jan 2011, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02955464

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