Entre désenchantement et pragmatisme, les stratégies des collaborateurs face aux incohérences entre la marque et le vécu de travail

Fabienne Berger-Remy (), Sylvain Delmas () and Sophie de Villartay ()
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Sylvain Delmas: IAE Paris - Sorbonne Business School
Sophie de Villartay: IAE Paris - Sorbonne Business School

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Date: 2020-10-22
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Published in Décisions Marketing, 2020, 99, pp.37-59. ⟨10.7193/DM.099.37.59⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02986971

DOI: 10.7193/DM.099.37.59

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