THE IMPACT OF PRIVATE SALES ON THE PROCESS OF VALUATION OF LUXURY BRANDS: THE MODERATING EFFECT OF THE PROMOTIONAL MESSAGE

LES EFFETS DES VENTES PRIVÉES SUR LE PROCESSUS DE VALORISATION DES MARQUES DE LUXE: L’EFFET MODÉRATEUR DU MESSAGE PROMOTIONNEL

Christine Lambey-Checchin () and Andrea Sanchez Romero ()
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Christine Lambey-Checchin: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2020-06
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Published in 7ème édition du Colloque Prix & Valeur, Journée labellisée AFM, Jun 2020, Tours - e-conference, France

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