Cultural challenges and quality management practices of a German multinational in Brazil

Madeleine Bausch, Christoph Barmeyer and Ulrike Mayrhofer ()
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Madeleine Bausch: Universität Passau [Passau]
Christoph Barmeyer: Universität Passau [Passau]
Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: This chapter focuses on the transfer of quality management in a cross-cultural context, with a specific focus on quality management in Germany and Brazil. The authors analyse a major critical incident in the Brazilian subsidiary of a German multinational, using a multi-level perspective. They develop possible solutions for overcoming cultural challenges in German-Brazilian collaboration.

Keywords: Cross-cultural management; multinational company; subsidiary; quality management; critical incident (search for similar items in EconPapers)
Date: 2021
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Published in Bruno Amann & Jacques Jaussaud. Cross-cultural challenges in international management, Routledge, p. 74-93, 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03083466

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