Hitting or missing the target: Resources and capabilities for alternative e-commerce pathways in the fashion industry

Barbara Gaudenzi, Lapo Mola and Cecilia Rossignoli
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Barbara Gaudenzi: UNIVR - Università degli studi di Verona = University of Verona
Lapo Mola: SKEMA Business School, UNIVR - Università degli studi di Verona = University of Verona, GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur

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Date: 2021-02
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Published in Industrial Marketing Management, 2021, 93, pp.124-136. ⟨10.1016/j.indmarman.2020.12.016⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03187033

DOI: 10.1016/j.indmarman.2020.12.016

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