Evaluating China’s Soft Power Discourse: Assumptions, Strategies, and Objectives

Évaluation du discours sur le soft power de la Chine: hypothèses, stratégies et objectifs

Muhammad Nadeem Mirza (), Hussain Abbas () and Muhammad Qasim Nizamani
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Muhammad Nadeem Mirza: QAU - Quaid-i-Azam University
Hussain Abbas: The Islamia University of Bahawalpur - IUB (PAKISTAN)
Muhammad Qasim Nizamani: University of Sindh Jamshoro

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Abstract: China claims that it's rise is different from other great powers: a benign and responsible power striving for just order and peaceful development. This paper raises question that why has China resorted to soft power mechanisms? What are the strategies that it employs to project soft image? And finally, how is soft power helpful in portraying China as a power distinct from the status quo powers? While utilising qualitative content analysis, this study focuses upon the origins of soft power conception, characteristics of Chinese soft power discourse and strategies that it has adopted to attain its objectives. Under the leadership of Xi Jinping, has paid a profound attention to soft power as a means to realise the 'China Dream'. China's efforts to enhance regional and trans-regional connectivity, infrastructure investment and formula for poverty alleviation have contributed to brilliance of China.

Keywords: Aid Diplomacy; Confucianism; Cultural Diplomacy; Peaceful Development; Soft Power; Discourse; Neo-Confucianism (search for similar items in EconPapers)
Date: 2020-12-28
New Economics Papers: this item is included in nep-cna and nep-isf
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03200824
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Published in Global Strategic & Security Studies Review, 2020, 5 (4), pp.40-50. ⟨10.31703/gsssr.2020(V-IV).05⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03200824

DOI: 10.31703/gsssr.2020(V-IV).05

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