« Maman, achète la bouteille jaune ! » Vos enfants sont plus sensibles que vous à la couleur des emballages

Nora Bezaz ()
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Nora Bezaz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, IUT Hubert Curien Epinal - UL - Université de Lorraine

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Keywords: enfant-consommateur; couleur; Packaging; distribution (search for similar items in EconPapers)
Date: 2021-06-06
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Published in 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03251727

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