ATOM, an Italian SME developing in Brazil

Giovanna Magnani, Ulrike Mayrhofer () and Antonella Zucchella
Additional contact information
Giovanna Magnani: UNIPV - Università degli Studi di Pavia [Italia] = University of Pavia [Italy] = Université de Pavie [Italie]
Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Antonella Zucchella: UNIPV - Università degli Studi di Pavia [Italia] = University of Pavia [Italy] = Université de Pavie [Italie]

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Abstract: The Italian family-owned company ATOM is a leading supplier of cutting systems for leather, soft and semi-rigid materials. The development of this small- and medium-sized enterprise (SME) has been marked by continuous innovation and internationalization, driven by a strong customer orientation. ATOM group - with four production units and ten sales subsidiaries worldwide - is a small company that has evolved in a way to be comparable with large multinationals. The group has achieved sustainable growth over the past few decades, mainly because of its development in emerging markets. The case-study focuses on the company's entry into the Brazilian market.

Keywords: ATOM; SME; Brazil; emerging markets. (search for similar items in EconPapers)
Date: 2021
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Published in S. T. Cavusgil, P. N. Ghauri & L. A. Liu (eds.). Doing business in emerging markets, Sage, pp.169-177, 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03293163

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