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Identification des déterminants d’un tourisme territorial expérientiel à partir d’une analyse netnographique: le cas de l’expérience des visiteurs du site archéologique du plateau de Gergovie

Corinne Rochette (), Cédrine Zumbo-Lebrument () and Norbert Lebrument ()
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Corinne Rochette: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne
Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne
Norbert Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Date: 2021
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Published in Colloque international AIRMAP, 2021, Clermont-Ferrand, France

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